Private Label

Maricota Alimentos is one of the great pioneers in the private label segment in Brazil. We won our first partners in the 1990s, when the sector was still new in the country.

Over the years, private labels have gained consumer confidence as well as their preference. Today, they are part of the daily lives of customers of large groups such as Carrefour, Dia Supermarkets, Pão de Açúcar, among others.

Private brands are synonymous with reliability, quality and cost-effectiveness!

The private label market in Brazil has not stopped growing, only in the last 10 years the jump was 68% KantarWorldpanel).

Consumers are increasingly aware of what they are taking to the table, giving preference to products that are not only quality, but also cost-effective.

  • Having your own brand line makes your company more competitive in the market.
  • It is an excellent tactic for customer loyalty, in addition to increasing the profitability of your products.
  • A portfolio that bears your name, generates added value for the brand as a whole, being a quality reference.
  • Best price for the final consumer.

How it works?

Trust someone who specializes in private labels

to carry your company name!

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PRODUCTION OF MORE THAN 1,000 TONNES PER YEAR
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OWN BRANDS ARE TRUSTED TO MARICOTA FOR THE DEVELOPMENT OF ITS PRODUCTS
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VARIETIES PRODUCED BY MARICOTA IN DIFFERENT SEGMENTS
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A FAMILY THAT WORKS WITH COMMITMENT TO BRING PRODUCTS TO THE TABLES OF BRAZIL AND THE WORLD

In addition to all this, Maricota is the largest producer of Cheese Bread in the world! We have vast expertise in logistics and product development.

In 2021, we started the expansion project, aiming to increase our production with timely delivery and a greater volume of products.

Quality Certificates

Much more than a speech, Maricota is regularly audited by the most rigorous regulatory bodies and by audits that visit and monitor production at the factory.

Also check out some of our certificates and seals, we are recognized nationally and internationally:

who bears the name


Be part of those who will go down in history with a lot of flavor.